The Value Proposition Challenge I love great salespeople. They know their customers’ business needs; they know their products; and – most importantly – they know how to link the two together. And there’s one more: they actively and positively engage marketing. One of the best sales professionals I know is Sean Harris, someone whom I’ve …
2 Quick, Powerful Fixes To Marketing That Don’t Involve Social Media Read More »
I’m starting to wonder whether an old house is a metaphor for business. Strike the “old” – maybe any house is a metaphor for business. How so? If you ignore it, you’ll pay dearly. No matter how much you plan, something will go wrong. Many people you hire, no matter how much background checking you …
There is great pizza and mediocre pizza. It’s that black and white – or should we say red and white? It should come as no surprise that there is a whole lot more mediocre pizza than there is great pizza. We’ll drive an hour for a great pizza, tell people about it, and keep going …
“You’ve got to be kidding me,” I exclaimed while leading a marketing team on a walk-through of an existing marketing automation system. “The lead nurturing content is wrong, and the landing pages don’t align with the message.” “Where’s the documentation and the process for this?” I asked. “We don’t have any. A consultant did it.” …
Product Launch. Mention that to any savvy marketing person and you’ll likely get an interesting reaction that reflects a blend of euphoria and post traumatic stress disorder. As contemporary marketers, we do many things during the regular season – positioning, branding, demand generation, etc. – but we live for the post season when we bring …
