Social Media - Reality Resonates

The Hyper-Social Organization meets Contemporary Marketing

Leave a Comment / Business, Customer Service, General Interest, Marketing, Social Media, Uncategorized / By Rob Ciampa

I met with Francois Gossieaux, co-founder and President of Human 1.0, to discuss elements of his book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media. Human 1.0 is a customer strategy firm that helps companies innovate business programs, practices and organizational culture to realize the benefits of social media and Web 2.0. Francois and …

The Hyper-Social Organization meets Contemporary Marketing Read More »

2 Quick, Powerful Fixes To Marketing That Don’t Involve Social Media

4 Comments / Business, Competitive Strategy, Customer Service, General Interest, Marketing, Products, Sales, Social Media, Uncategorized / By Rob Ciampa

The Value Proposition Challenge I love great salespeople. They know their customers’ business needs; they know their products; and – most importantly – they know how to link the two together. And there’s one more: they actively and positively engage marketing. One of the best sales professionals I know is Sean Harris, someone whom I’ve …

2 Quick, Powerful Fixes To Marketing That Don’t Involve Social Media Read More »

The Fragile Nature of Brand Equity

Leave a Comment / Brand, Business, Competitive Strategy, Customer Service, General Interest, Marketing, Social Commentary, Social Media, Uncategorized / By Rob Ciampa

As marketers and business leaders, we spend years, if not a lifetime, cultivating our brands. They define who we are and generate an annuity of business and goodwill for decades. That annuity helps grow the value our brand equity. Our customers, by purchase and by proxy, derive benefit from our brands. Go walk into a …

The Fragile Nature of Brand Equity Read More »

The Marketer’s Dilemma

Leave a Comment / Marketing, Social Media, Uncategorized / By Rob Ciampa

“I feel as if the train left the station, and I’m standing on the platform watching it fade into the distance,” exclaimed a friend of mine whom I regard as one of the finest marketing people I know. He was referring to his disconnection to the major shift occurring in how we use social media …

The Marketer’s Dilemma Read More »

A Statistically-Interesting Social Media Thanksgiving with Sarah Palin

1 Comment / General Interest, Marketing, Social Commentary, Social Media, Uncategorized / By Rob Ciampa

What a difference a year makes. Last year, our large Thanksgiving gathering was still divided and at odds over the then recent 2008 presidential election. With the exception of Sarah Palin, which I’ll address shortly, a new, shiny object showed up with the holiday turkey: social media. With three generations at the table ranging from …

A Statistically-Interesting Social Media Thanksgiving with Sarah Palin Read More »