Social Media

Hyper Social Organization Book

The Hyper-Social Organization meets Contemporary Marketing

I met with Francois Gossieaux, co-founder and President of Human 1.0, to discuss elements of his book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media. Human 1.0 is a customer strategy firm that helps companies innovate business programs, practices and organizational culture to realize the benefits of social media and Web 2.0. Francois and […]

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Gears

2 Quick, Powerful Fixes To Marketing That Don’t Involve Social Media

The Value Proposition Challenge I love great salespeople. They know their customers’ business needs; they know their products; and – most importantly – they know how to link the two together. And there’s one more: they actively and positively engage marketing. One of the best sales professionals I know is Sean Harris, someone whom I’ve

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The Fragile Nature of Brand Equity

As marketers and business leaders, we spend years, if not a lifetime, cultivating our brands. They define who we are and generate an annuity of business and goodwill for decades. That annuity helps grow the value our brand equity. Our customers, by purchase and by proxy, derive benefit from our brands. Go walk into a

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A Statistically-Interesting Social Media Thanksgiving with Sarah Palin

What a difference a year makes. Last year, our large Thanksgiving gathering was still divided and at odds over the then recent 2008 presidential election. With the exception of Sarah Palin, which I’ll address shortly, a new, shiny object showed up with the holiday turkey: social media. With three generations at the table ranging from

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