Social Commentary

Rubio on Rails: My Experience with the Apple Genius Bar and Going Off Message

As a lover of politics and technology (and a little bit of mayhem), I don’t think there’s been a better time than the one we are in right now. The American presidential campaigns are proving quite raucous, giving voters lots of entertainment and a fair share of trepidation. Meanwhile, the tech world is producing its […]

Share

Rubio on Rails: My Experience with the Apple Genius Bar and Going Off Message Read More »

Empty Storefronts and Self-Inflicted Wounds

There’s always a sense of excitement when we drive into a town and find a vibrant and diverse community filled with people and beautiful, occupied storefronts. Too frequently, though, we find the opposite: no people and empty, decrepit storefronts. We then comment, “Geez, this town has seen better days.” And we drive right through, unlikely

Share

Empty Storefronts and Self-Inflicted Wounds Read More »

The Fragile Nature of Brand Equity

As marketers and business leaders, we spend years, if not a lifetime, cultivating our brands. They define who we are and generate an annuity of business and goodwill for decades. That annuity helps grow the value our brand equity. Our customers, by purchase and by proxy, derive benefit from our brands. Go walk into a

Share

The Fragile Nature of Brand Equity Read More »

A Statistically-Interesting Social Media Thanksgiving with Sarah Palin

What a difference a year makes. Last year, our large Thanksgiving gathering was still divided and at odds over the then recent 2008 presidential election. With the exception of Sarah Palin, which I’ll address shortly, a new, shiny object showed up with the holiday turkey: social media. With three generations at the table ranging from

Share

A Statistically-Interesting Social Media Thanksgiving with Sarah Palin Read More »

Scroll to Top