Sales

The Tyranny of the OR in Sales and Marketing

Leave a Comment / Business, Career, Competitive Strategy, General Interest, Marketing, Sales, Uncategorized / By

Running Sales For the past year and a half, I have been the executive vice president of both sales and marketing for a great company called Pixability in Cambridge. It’s not great because we have amazing technology (though we do) and passionate people (got that, too); it’s great because we consistently help our customers achieve …

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Gears

2 Quick, Powerful Fixes To Marketing That Don’t Involve Social Media

4 Comments / Business, Competitive Strategy, Customer Service, General Interest, Marketing, Products, Sales, Social Media, Uncategorized / By

The Value Proposition Challenge I love great salespeople. They know their customers’ business needs; they know their products; and – most importantly – they know how to link the two together. And there’s one more: they actively and positively engage marketing. One of the best sales professionals I know is Sean Harris, someone whom I’ve …

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