Sales

The Tyranny of the OR in Sales and Marketing

Running Sales For the past year and a half, I have been the executive vice president of both sales and marketing for a great company called Pixability in Cambridge. It’s not great because we have amazing technology (though we do) and passionate people (got that, too); it’s great because we consistently help our customers achieve …

The Tyranny of the OR in Sales and Marketing Read More »

Share
Gears

2 Quick, Powerful Fixes To Marketing That Don’t Involve Social Media

The Value Proposition Challenge I love great salespeople. They know their customers’ business needs; they know their products; and – most importantly – they know how to link the two together. And there’s one more: they actively and positively engage marketing. One of the best sales professionals I know is Sean Harris, someone whom I’ve …

2 Quick, Powerful Fixes To Marketing That Don’t Involve Social Media Read More »

Share
Scroll to Top