Marketing

Rubio on Rails: My Experience with the Apple Genius Bar and Going Off Message

As a lover of politics and technology (and a little bit of mayhem), I don’t think there’s been a better time than the one we are in right now. The American presidential campaigns are proving quite raucous, giving voters lots of entertainment and a fair share of trepidation. Meanwhile, the tech world is producing its […]

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The Tyranny of the OR in Sales and Marketing

Running Sales For the past year and a half, I have been the executive vice president of both sales and marketing for a great company called Pixability in Cambridge. It’s not great because we have amazing technology (though we do) and passionate people (got that, too); it’s great because we consistently help our customers achieve

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Hyper Social Organization Book

The Hyper-Social Organization meets Contemporary Marketing

I met with Francois Gossieaux, co-founder and President of Human 1.0, to discuss elements of his book The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media. Human 1.0 is a customer strategy firm that helps companies innovate business programs, practices and organizational culture to realize the benefits of social media and Web 2.0. Francois and

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Gears

2 Quick, Powerful Fixes To Marketing That Don’t Involve Social Media

The Value Proposition Challenge I love great salespeople. They know their customers’ business needs; they know their products; and – most importantly – they know how to link the two together. And there’s one more: they actively and positively engage marketing. One of the best sales professionals I know is Sean Harris, someone whom I’ve

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Empty Storefronts and Self-Inflicted Wounds

There’s always a sense of excitement when we drive into a town and find a vibrant and diverse community filled with people and beautiful, occupied storefronts. Too frequently, though, we find the opposite: no people and empty, decrepit storefronts. We then comment, “Geez, this town has seen better days.” And we drive right through, unlikely

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Outsourcing Marketing Competence

“You’ve got to be kidding me,” I exclaimed while leading a marketing team on a walk-through of an existing marketing automation system. “The lead nurturing content is wrong, and the landing pages don’t align with the message.” “Where’s the documentation and the process for this?” I asked. “We don’t have any.  A consultant did it.”

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Marketing Improvisation Defines Market Success

Product Launch.  Mention that to any savvy marketing person and you’ll likely get an interesting reaction that reflects a blend of euphoria and post traumatic stress disorder. As contemporary marketers, we do many things during the regular season – positioning, branding, demand generation, etc. – but we live for the post season when we bring

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