“You’ve got to be kidding me,” I exclaimed while leading a marketing team on a walk-through of an existing marketing automation system. “The lead nurturing content is wrong, and the landing pages don’t align with the message.” “Where’s the documentation and the process for this?” I asked. “We don’t have any. A consultant did it.” …
During a recent drive through my hometown, I noticed that my junior high school (or middle school in today’s vernacular) had been replaced by an entirely new building. I was rather surprised because the old structure was built like a tank. Curious, I asked some of my local friends why the old school was razed. …
Product Launch. Mention that to any savvy marketing person and you’ll likely get an interesting reaction that reflects a blend of euphoria and post traumatic stress disorder. As contemporary marketers, we do many things during the regular season – positioning, branding, demand generation, etc. – but we live for the post season when we bring …
My parents, like most, always had a repertoire of sayings that they used to keep their wayward children moving in the right direction. My father used to frequently say: “Tell me who your friends are and I’ll tell you who you are.” My mother had a similar one: “You are who you hang out with.” …
In 1998, while living north of Boston, I co-founded an internet services company in Atlanta. The following year, when the venture got traction, my family and I left New England, moved to the South, and began a new chapter in our lives. For the next eight years, when not consumed with work, I explored much …
In the 1990s, I gave up a great engineering management role at a technology company to pursue my passion for marketing. Since then, I’ve had an exciting and fulfilling time bringing a variety of products to markets around the world. Little did I realize, though, that my experience from engineering would prove so valuable as …
There are more than 100,000,000 lines of code running over dozens of processors in a contemporary automobile. That programming controls everything from the transmission gear selection to the tail light malfunction indicator. If you’ve ever had an automotive computer problem, you know that it’s an expensive, trial-and-error nightmare. Often, the dealer or repair shop simply …
As marketers and business leaders, we spend years, if not a lifetime, cultivating our brands. They define who we are and generate an annuity of business and goodwill for decades. That annuity helps grow the value our brand equity. Our customers, by purchase and by proxy, derive benefit from our brands. Go walk into a …
“I feel as if the train left the station, and I’m standing on the platform watching it fade into the distance,” exclaimed a friend of mine whom I regard as one of the finest marketing people I know. He was referring to his disconnection to the major shift occurring in how we use social media …
It’s tough looking at things objectively because it just doesn’t evoke the passion, the rhetoric or the sweat that seems to quench our daily thirst for opinion. One of the reasons I like Facebook is that it’s a great platform for people to let us know how they feel (non objectively) about things and ensures …
